Engaging healthcare professionals at the point of care has long-proven to be the most successful and effective strategy of pharmaceutical marketing. As sales rep access continues to decline, Physician’s Weekly strengthens that touchpoint by integrating print and digital advertising campaigns at the POC.
What Makes PW Unique
For nearly 40 years, Physician’s Weekly has been a trusted source of medical news and information for healthcare professionals at the point of care. Our unique wallboard publication—the cornerstone of our success—is located in over 30,000 top medical institutions in the country. With an unrivaled presence in major medical arenas, Physician’s Weekly print, digital, and online products offer true multi-channel marketing opportunities that maximize reach and impact. We enable clients to engage healthcare professionals at the most influential moment, in the most sought after real estate in medical advertising—at the point of care.