The study aim was to assess the effects of a multi-component communication campaign that promoted contraceptive use in Burkina Faso.
This was a cross-sectional survey conducted in 2001 involving 1421 women of reproductive age from Ouagadougou and Bobo-Dioulasso. During the 2001 study, participants were randomly selected from 54 enumeration areas covered during the 1999 Demographic and Health Survey. The propensity score matching (PSM) technique was the analytical method used to assess the campaign’s effects.
Compared with no direction, high campaign exposure is associated with an adjusted increase of 21.8 percentage points in the proportion of women currently using modern contraceptive methods. Similarly, low exposure is associated with a 7.3 percentage point increase over no exposure. The campaign is also associated with increased knowledge about contraceptives and more favorable attitudes towards family planning.
The multiple-component nature of the campaign makes it easy for many members of the target audience to hear consistent messages from various sources. This is a key element responsible for the documented effectiveness of the campaign. Despite its limitations, the PSM technique is a straightforward method that should be used.