Increased demand for animal protein has motivated the search for more efficient livestock production systems. In recent years, there has been growing interest to incorporate insect meal as an alternative source of protein to fish/soybean meal in chicken feed for improved nutrition, sustainability, and animal welfare benefits. Black soldier fly larval (BSFL)-based feeds has been shown to increase egg production in a cost-effective manner. However, poultry consumers perception towards the consumption of eggs from layers fed diet integrated with BSFL-based meal have received limited research attention. This study evaluates consumers’ perception towards eggs from hens fed BSFL-based diets and socioeconomic factors influencing the conceived perceptions. The study adopted an exploratory factor analysis (EFA) and binary logit regression models to establish perceptions of 200 consumers in Kiambu County, Kenya. Our results revealed that 65% of the consumers were aware of the benefits of integrating insect protein in poultry feed. Over 70% of respondents showed preference and willingness to consume egg products from hens fed diets with BSFL-based feeds. The EFA identified perceived benefits, ethics and traceability as the key aspects that influence consumer intention to consume eggs. Binary logit model revealed that consumer characteristics such as household size, gender, awareness of insects as feed, off-farm income, household income, nature of buying place, and access to credit were important factors driving consumers perceptions. Our findings provide insight into the market perception and potential of eggs from laying hens fed BSFL-based feeds. Our findings demonstrated that increased awareness creation and evidence-based demonstration on the benefits of BSFL-based feed in poultry production would improve consumer perception and foster uptake of this rapidly growing and emerging technology. This work contributes to the limited knowledge on BSFL-based feeds and paves way for further linkages between farmers, public private partners, policy makers, and consumers.
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