Mark Elms’ background spans more than 18 years in the healthcare marketing services industry, where he has worked with various organizations to provide strategic, innovative and broad-reaching evidence-based medical communications and marketing solutions.
Mark utilizes the latest technologies as the go-to tactics designed to prime markets for uptake of launch and expansion brands both domestically and globally across myriad therapeutic categories.
Mark’s experience is rooted in web, mobile, video, RM/CRM, print and all things non-personal to support brand goals across disease categories. This includes conceptualization, strategy, design, implementation and metrics management of multiple media platforms delivering client medical communications programming directed at physicians.
In Mark’s most recent role at the P\S\L Group America, Ltd., a leading medical publishing company, he served as a senior strategic business development executive for DG Connect and PeerDirect business units.
During his 9-year tenure with P/S/L Group, Mark helped to define client approaches to traditional and interactive marketing and worked on many challenging market situations for brands requiring strategic consultation and communication solutions to ensure a comprehensive, integrated approach to their business. Mark’s successes included selling leading innovative, non-personal digital solutions; developing capabilities;building and activating brands; uncovering strategic insights on customer segments; and driving the creative process.
Prior to joining the P\S\L Group, Mark held similar business development roles with Aptilon, Ventiv Health Communications and Alert Marketing.
Mark resides in Raleigh, NC, with his wife and four children. His is an alumnus of the University of Alabama with a B.A. in Communications and is fluent in German. In his spare time, Mark enjoys coaching his kids’ sports teams, playing golf, exercising and doing anything outdoors with his family.