Today marks the day Facebook is changing over all business or “Fan” pages to its new “Timeline” format. If your hospital or medical practice owns a Facebook page that no one has checked on lately, you have a little surprise in store when you next log in to the site.
The new format has been available as an option for all Facebook personal profiles as well as business pages for months, but today was the deadline for business pages to convert their content to fit into the new format.
Features new with Facebook Timeline include:
A wider page format with a landscape format “cover photo” that spans the width of the page
The ability for page fans and page owners to message one another privately.
A chronological layout that organizes posts into boxes and makes them more accessible. Older posts can be pinned to the top of the page so important announcements don’t get lost in the timeline.
Facebook tabs are now Facebook “apps,” organized in an area directly under the profile image.
Enhanced analytics tools in Facebook Insights, providing a more in-depth look into page activity.
The private messaging option in particular presents an excellent opportunity for individual physicians and other medical professionals to engage with patients in a business forum on Facebook while limiting access to their personal profile pages to friends, family and colleagues. The landscape image gives greater flexibility in branding your practice and the new “apps” area provides visitors easy access to business location information, products and services, newsletter subscriptions, videos, events and more.
We invite you to visit our Physician’s Weekly Facebook Page and send us a message or leave a post to let us know what you think of our new look.
For more information on Facebook Timelime, click on the links below: