The author of this article is Manish Kumar Chauhan, a digital marketing manager at myPracticeReputation.
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Patients are increasingly using online review websites before visiting the doctor’s office, making it important for physicians to proactively identify, monitor, and influence their digital reputation and credibility. Here are a few steps to get started:
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Step 1: Assess online reputations.
Google search your name to understand your online reputation. Analyze top physician-review websites and social media channels to identify what patients are saying.
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Step 2: Create & monitor profiles.
Creating a profile on major physician-rating websites will help you stay on top of your online reputation.
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Step 3: Don’t Let Bad Reviews Hurt a Reputation.
When addressing negative reviews, maintain a fair perspective and avoid leaving them unattended.
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Step 4: Be proactive rather than reactive.
Deal with negative reviews optimistically to open up communication lines with patients.
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Step 5: Reply instantaneously.
Active social engagement is a positive sign of building a good online reputation. Quick, thoughtful responses show others that you take feedback and input seriously.
A physicians’ online reputation is fragile, so manage it meticulously and don’t be a silent spectator.
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View the complete article here.